The NCAA Board of Governors took a huge step on Tuesday towards allowing amateur athletes to cash in on their fame by voting unanimously to permit them to “benefit from the use of their name, image and likeness.”
NCAA’s rules have long kept players from hiring agents or making any type of money from their school for images, likeness and names.
“We must embrace change to provide the best possible experience for college athletes,: said Michael V. Drake, the board’s chair and president of the Ohio State University, according to Axios. ”This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”
It was earlier this year when a new California law prevented college athletes from getting kicked out of school or losing their scholarship for signing endorsement deals.
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That leaves us wondering if….
LeBron James cheered the NCAA’s decision. “Its a beautiful day for all college athletes going forward from this day on!” the Los Angles Lakers star tweeted, while calling it “not a victory but a start.”
Some of the NBA’s top stars have publicly denounced the organization for generating billions in revenue and not sharing those dollars with student-athletes.
