Last weekend, the University of Colorado Buffaloes made a huge splash by landing Jackson State’s Deion Sanders to hire as their new head coach.
“Prime Time” served as the Tigers’ head coach from 2020 to 2022. He’ll leave the organization after they play North Carolina Central in the Celebration Bowl on Dec. 17 in Atlanta, Georgia. Sanders led the Tigers to the SWAC Championship last Saturday with a 43-24 win over Southern.
Sanders’ arrival in Colorado will bring plenty more attention to the school for obvious reasons, and not just because of his impressive track record at Jackson State. Sanders one of the all-time great American sports and culture icons, having enjoyed a solid MLB career to go along with his Pro Football Hall of Fame career.
Not only that, but Sanders’ move to Colorado stands to land the Pac-12 conference some nice extra cash for the next broadcasting rights deal.
George Kliavko, the commissioner of the Pac-12 conference, told reporters that they wanted to wait for Sanders’ arrival before completing a new media contract. Kliavko claimed that the 1994 Defensive Player of the Year “absolutely adds value” there, per Andy Staples of The Athletic.
“We knew some other information was coming, including the announcement of Coach Prime,” Kliavkoff said. “And why would we do a media deal before that?”
The Tigers have gone 27-5 over Sanders’ three seasons on the job. After he was officially hired as Colorado’s new head coach, Prime Time stated that his son, Shedeur, will be the Buffaloes’ starting quarterback in 2023. Shedeur has been the Tigers’ starting quarterback since 2021.
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The 55-year-old Sanders played for the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington and Baltimore Ravens. The perennial Pro Bowler won Super Bowl 29 and Super Bowl 30 championship rings with the 49ers and Dallas Cowboys in 1994 and 1995, respectively.
After retiring from football, Sanders went on to work as an NFL analyst for CBS and NFL Network.