Deion Sanders has set out on a new venture amid his coaching spell in Colorado.
The former NFL star is in his first year as the CU head coach on the back of a successful spell at Jackson State. And, as expected, he has set the world alight in Boulder, having coached his new team to four wins following a 1-11 campaign in 2022.
It’s been reported that Sanders is now due to have a book published in early 2024.
The book, ‘Elevate and Dominate: 21 Ways to Win On and Off the Field’, will launch on March 12, 2024. And, as the name suggests, it will provide guidance on finding success in life.
“Success isn’t just about what you achieve between the lines on game day or stacking up money that you may never get to fully enjoy. It’s about winning in ALL ASPECTS of life,” Sanders noted in a statement.
“From the mindset you cultivate, the discipline you uphold, and your faith in God – champions aren’t born; they’re made, day by day, choice by choice and decision by decision. You’ve got to BE CONSISTENT and BELIEVE every darn step of the way.”
The upcoming book will not be the first from Coach Prime, who wrote a memoir titled ‘Power, Money & Sex: How Success Almost Ruined My Life’ in 1999.
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Meanwhile, Deion’s Buffaloes are 4-3 following an embarrassing loss to Stanford on Friday. They will have a bye week before playing UCLA on October 28.