Study: Deion Sanders Has Made Over $200 M In Revenue for Buffs

REPORT: New Study Shows The Ridiculous Amount Of Money Deion Sanders Has Already Generated For Colorado

September 30, 2023, 6:24pm ESTBy Alex Hoegler

Deion Sanders of Colorado Buffaloes looking on. — FORT WORTH, TX – SEPTEMBER 2: Head coach Deion Sanders of the Colorado Buffaloes walks the field before the game between the TCU Horned Frogs and the Colorado Buffaloes at Amon G. Carter Stadium on September 2, 2023 in Fort Worth, Texas. (Photo by Ron Jenkins/Getty Images)

Deion Sanders’ impact on the University of Colorado goes well beyond the football field.

Not only have the Buffaloes (3-2) already tripled their win total from last year’s forgettable campaign, but Sanders’ arrival has already generated the school nearly a quarter of a billion dollars in revenue, according to new estimates.

Brent Schrotenboer of USA Today shared the new estimates on Sanders’ worth for the school at $280 million. Schrotenboer projected $249 million in “earned media impact”, $20 million in ticket sales, an additional $8 million in donations and $3 million in other categories, such as sales from the Buffaloes’ team store.

.@DeionSanders gives a special shoutout to @RealSkipBayless:

“Skip, you get heat oftentimes, but you’ve given a lot of us opportunities that people look past and don’t recognize. I appreciate you.” pic.twitter.com/TzQB2SrvQ1
— UNDISPUTED (@undisputed) September 29, 2023

Colorado Athletics has seen an increase of up to 42% in sponsorship revenue since Deion Sanders’ arrival.

The Coach Prime Effect is still being felt heading into the second month of the college football season.
— Front Office Sports (@FOS) September 30, 2023

Sanders’ arrival has made Colorado one of the top must-watch teams in the NCAA. Their perfect 3-0 start is long in the past following consecutive losses to a pair of top 25 teams in Oregon and USC, but there’s still plenty for Colorado to be optimistic about now and over the long run.