Deion Sanders’ early success with the Colorado Buffaloes is the top story in the NCAA football world right now.
Following a tremendous three-year run at Jackson State, Prime Time joined the Buffaloes on a multi-year contract. The Buffaloes won just a single game last year, but they’ve already defied expectations with a perfect 3-0 record heading into Saturday’s contest against the Oregon Ducks.
Unsurprisingly, Sanders’ arrival and early success in Boulder has already helped the school generate tens of millions of dollars, according to a new report.
Olivia Doak of the Daily Camera reports that the school has already endured “record-breaking merchandise sales”. Steve Hurlbert, a spokesperson at the school, shared details on the financial success that the university has experienced thanks to more national exposure:
“There’s no money or contracts between the university and the pre-game shows like ESPN’s “College GameDay” and Fox’s “Big Noon Kickoff.” But Hurlbert said the university ran a report on the equivalent ad value of the earned media coverage since the season started and estimated it at $90.55 million.
Additionally, Doak reports that all “the top 10 all-time highest sales days” in the Buffaloes’ online team store have taken place during Sanders’ run as coach. On top of that, the school has also enjoyed a record in ticket sales:
“Sales in the online team store increased by 505% in December after Coach Prime was hired. Year to date, the team store revenue is pacing 892% ahead of 2022 and 153% ahead of 2021. September to date, sales are up 2,544% to last year at this time.
In addition to record merchandise sales, CU Boulder sold a record amount of tickets. The university sold 22,457 season tickets, which does not including the 11,600 student sports passes. Season tickets sold out in April, which is the first time in 27 years CU Boulder sold out of season tickets and just the ninth time in school history, Hurlbert said.”
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As well, Hurlbert stated that Sanders has also greatly grown the “economic impact” with local hotels, businesses and restaurants have generated “tens of millions” of dollars more.
So yes, Sanders has been worth every single penny thus far for the Buffaloes program. He’s leading this school to unexpected success while also garnering the school tens of millions of dollars in revenue.
Sanders and the Buffaloes will try to pull off another upset when they visit Oregon on Saturday afternoon.
