The state of Colorado is all the better for Deion Sanders having arrived. Apart from turning the Buffaloes program inside out and giving them the look of a winning team, the Centennial State is also making a killing financially.
Speaking to coaches in a video shown below, Coach Prime is heard claiming the city of Boulder raked in an incredible $18 million just off their game against Nebraska.
“They say the city made $18 million from us,” he said.
Colorado smashed the Cornhuskers to take their record to 2-0 on Saturday, having previously beat national title runners-up TCU in a thriller the previous weekend. The most recent game drew a sellout crowd of 53,241 fans to Folsom Field, marking the University of Colorado’s biggest in several years, with tickets selling at an average of $400 per.
Deion may be off the mark by around $1 million, though, as the Boulder Chamber of Commerce notes that the Nebraska game brought in an estimated $17 million.
It’s projected that the remaining home games will bring in a similar sum once they sell out.
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The Buffs are now set to host in-state rivals Colorado State at home on Saturday in a game that is bringing ESPN’s ‘College GameDay’ back for the first time in over 25 years.