The Cheez-It Bowl is doing it real big this year.
This year, the Cheez-It Bowl has rolled out a few special hotel rooms at the two bowl games it sponsors this year and will allow four players at each game to stay in the “Feelin’ the Cheeziest” rooms later this month, according to Joseph Hoyt.
That hotel room was unveiled on Thursday.
“Omg. Four players involved in the two Cheez-It bowl games will be staying in the “Feelin’ the Cheeziest” hotel rooms, per a Cheez-It NIL announcement,” Hoyt said on Twitter.
Hoyt also pointed out that fans will be able to get in on the fun too – and take a few pictures. Fans who attend the Cheez-It Bowl pep rallies on Dec. 28 will have a chance to win, per the release.
“There’s more: select fans will be allowed to stay at replica hotel rooms on the field at Camping World Stadium the night before the Cheez-It Bowl,” Hoyt said. “‘Cheez-It sofas, blankets, pillows and – that’s right – a luxurious Cheez-It bed,’” per the announcement.”
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According to a release from Kellogg, Cheez-It will be able to provide the rooms to players through a name, image, and likeness deal. Per the release, the rooms will feature “Cheez-It box bedside table lamps, Cheez-It orange and yellow mood lighting and unbe-cheez-able plush pillows for the cheeziest sleep of their dreams.”
“Cheez-It aims to ink its first-ever name, image, and likeness (NIL) deals with four of the most absurdly cheezy Cheez-It Bowl and Cheez-It Citrus Bowl players having the chance to check-in to hotel rooms the night before their respective showdowns to wake up ‘Feelin’ the Cheeziest’ — next-level excitement and waking up amped up for an epic game day. The selected ACC and Big 12 (Cheez-It Bowl) and SEC and Big Ten (Cheez-It Citrus Bowl) conference athletes will spend the night in decked-out hotel rooms with Cheez-It box bedside table lamps, Cheez-It orange and yellow mood lighting, and unbe-cheez-able plush pillows for the cheeziest sleep of their dreams.
“In true Cheez-It fashion, the absurdly satisfying action does not stop there! Select lucky fans will have the chance to spend the night before the 2022 Cheez-It Bowl at Camping World Stadium, and then watch the game from the Cheez-It ‘Feelin’ the Cheeziest’ On-Field Suites. These absurdly cheezy hotel room replicas, positioned in the endzone at Camping World Stadium, deliver everything fans need to take their cheering to champion levels with Cheez-It sofas, blankets, pillows, and — that’s right — a luxurious Cheez-It bed. Fans who attend the official Cheez-It Bowl pep rallies on December 28th at Pointe Orlando will have a chance to win.”
“We are excited to offer select fans the once-in-a-lifetime opportunity to spend the night in Camping World Stadium before game day, a place that has hosted so many meaningful Cheez-It moments,” Storm added. “Lucky fans will experience the Cheez-It Bowl magic from the moment they wake up – ensuring they’re ready to bring next-level game day energy right from the endzone.”
Cheez-It made headlines sponsoring the Cheez-It Bowl in 2020, then taking over as the title sponsor of the Citrus Bowl starting this season.
All eyes will be on Orlando to see which players earn a night in the coveted Cheez-It hotel rooms. Hopefully, they go live on social media.
The 2022 Cheez-It Bowl kicks off on December 29th at 5:30 p.m. ET on ESPN and the newly named 2023 Cheez-It Citrus Bowl kicks off on January 2, 2023, at 1 p.m. ET on ABC.
