Jaden Rashada is not a name you may know now, but you will as he is one of the best quarterbacks in next year’s college football recruiting class. Not only that, he is already cashing in on his fame by signing his first endorsement deal, with a recruiting app company, this week.
Rashada will be paid a four-figure sum to help promote the AIR (Athletes in Recruitment) app via social media posts. His deal is believed to be the first high school football player to profit from endorsements since the NCAA changed its rules on NIL.
“It feels pretty good,” Rashada told ESPN. “Maybe it can open up more opportunities for others and people can be more aware of it. It’s a blessing to be able to make some money and promote a good brand.”
Rashada, who wrapped up his junior season in Pittsburg, California, is ESPN’s top-rated dual-threat quarterback in the 2023 recruiting class.
James Sackville, a former punter at SMU and founder of the AIR app, told Murphy the program was “designed to help college coaches, high school athletes and their advisers simplify the process and find good matches” during recruitment.
“There’s no better person to talk about recruiting than someone who has recently gone through the process or is currently going through the process,” Sackville said. “It’s been a resounding success so far, and after talking with Jaden it was a literal no-brainer to work with him.”
The 6’4″, 179-pound quarterback is also partnering with Safeway grocery stores to provide gift cards to help homeless people in Northern California, per Murphy.
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Rashada is the No. 5 quarterback in the 2023 class, per 247Sports. Names like Arch Manning, Malachi Nelson, Dante Moore and Nicholas Iamaleava are ranked above him.
