Rich Paul, founder of Klutch Sports Group and representative of NBA superstar LeBron James, recently discussed the value of building trust with the Los Angeles Lakers star. The sports agent and the four-time NBA champion have grown closer since the beginning of their partnership in 2012.
While talking on the Million Dollaz Worth of Game podcast with “Gillie Da King,” Paul revealed the importance of earning LeBron James’ trust to establish one of the biggest NBA agencies. He said, “Trust is built over time. Today, we got a whole tanker of trusts. When it first went down, it was a teaspoon of trust, and I had to build on that every step of the way. You can’t skip steps.”
From 2005 to 2012, Leon Rose represented the NBA’s all-time scoring leader. Rich Paul used to work under Rose at the Creative Artists Agency (CAA) from 2003, the same year as LeBron’s NBA debut. In 2012, King James left Rose to join the newly formed agency, Klutch Sports Group.
Paul said, “I didn’t start representing him until my ninth year. He entered the league in ‘03. I didn’t start representing him until 2012.”
Rich Paul Reveals The Importance Of Getting Bronny James Draft
In the 2024 NBA Draft, the Los Angeles Lakers picked LeBron James’ son Bronny, represented by Klutch Sports Group, in the second round. In the 2024-25 season, they will become the first father-son duo to play on the same team in the NBA. While asked about Bronny’s draft, Rich Paul revealed why it was vital for him to get LeBron’s son drafted.
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Paul told Gillie Da King, “It was very important for me to make that happen. Being there when he was born.” After the draft night at the LA airport, a reporter threw nepotism shade on Bronny’s draft, and the sports agent claimed that the 19-year-old “deserves” to be in the NBA. Paul emotionally connects with his friend’s son, which is evident from his interaction with the reporter.
It will be interesting to see in what capacity the Lakers will utilize the services of Bronny James next season. In the 2024-25 NBA season, LeBron James and the Lakers will be in action starting on October 22.
