Adam Silver, the NBA commissioner, is not a stickler for minor adjustments and big improvements that will help his league. The NBA Cup’s In-Season Tournament, the All-Star Game’s structure, and the conclusion of the 2019–20 season in a bubble during the COVID-19 shutdown are just a few of the historic improvements Silver has implemented throughout his tenure.
Adam Silver appeared as a guest on Dan LeBatard’s show. In an interview with the former ESPN commentator, Silver said the NBA is the only basketball league in the world that uses 12-minute quarters. Silver wants to shorten the NBA quarters from 12 to 10 minutes to increase the league’s worldwide reach and make their games more palatable for television viewers.
Silver stated, “I’m probably in the minority, but as we get more involved in global basketball, the NBA is the only league that plays 48 minutes. I am a fan of four, 10-minute quarters. I’m not sure that many others are. Putting aside what it means for records and things like that, I think a two-hour format for the game is more consistent for the modern, television audience.”
He added, “People in the arenas aren’t asking us to shorten the games. But as a television program, being two hours… Olympic basketball is two hours, college basketball is two hours… It’s such a dramatic change to the game. I think something like that would have to be talked about more.”
These remarks are the latest in the NBA Commissioner’s attempt to avoid the ratings debate. After several concerns from fans and analysts, Shaquille O’Neal’s podcast most recently addressed the problem of “too many 3-pointers.”
NBA Might Boost Ratings If Change Of 10-Minute Quarter Comes Into Play
The NBA is obviously at least contemplating the concept of 10-minute quarters, as seen by Adam Silver’s public discussion. The rest of the world follows this system, whether in the Euroleague, the Olympics, FIBA basketball, or NCAA college basketball. Following this approach, it could be simpler for a worldwide audience to start watching the NBA.
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Shorter quarters would also allow the NBA to save players’ energy, resulting in more competitive and exciting basketball throughout the four quarters. Additionally, games may run shorter if the NBA can streamline its in-game programming, which would keep viewers interested.
In the future, the NBA will need to consider this issue and reach a judgment after speaking with executives and conducting extensive audience research and focus testing. Nevertheless, regardless of what fans think, 10-minute quarters may soon be a reality in the NBA.
Also Read: Adam Silver Blames Dodgers-Yankees World Series And Elections For NBA’s Low Ratings This Season
