Popular streamer Kai Cenat has quickly gained a massive following from NBA fans, thanks to his interactions with some of the league’s top players. In September, Cenat even introduced his fans to the newly formed Little Basketball Association (LBA) for kids.
Now, the NBA is looking to take things to the next level by partnering with influencers like Cenat to enhance fan engagement. On October 21, the league revealed its plans for the 2024-25 season, which include collaborations with creators to provide behind-the-scenes (BTS) content.
According to the NBA’s Senior Vice President of Social and Digital Content, creators play a crucial role in the league’s strategy to reach new audiences.
“Creators are a key part of the NBA’s content ecosystem, helping us connect with new audiences in innovative ways. We have experienced remarkable growth with our creator program since it launched in 2016, and we can’t wait to see what this season brings.”
Kai Cenat’s Excitement Shines As He Joins NBA For Unique Content
The NBA has embraced influencers like never before. Kai Cenat joins the TNT crew in Boston as part of the NBA’s push to incorporate digital creators into their programming. Cenat will be part of a special segment during the October 22 broadcast. He will give viewers an exclusive, behind-the-scenes look at the New York Knicks vs. Boston Celtics game.
Cenat’s passion for basketball and content creation aligns perfectly with the NBA’s goal of reaching broader audiences through diverse platforms. He shared his excitement about working with the NBA while interacting with the media.
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“As a lifelong fan of this league, it’s a dream come true to work with the NBA and other creators to bring more content to my supporters this season than ever before,” Cenat said.
Besides Cenat, influencer Drew Afualo will also play a role in this new initiative. Afualo will be featured on the NBA’s social media platforms during the Phoenix Suns vs. LA Clippers game on October 23.
