Easily one of the most memorable sports moments of the year was former NBA player Nate Robinson suffering a devastating knockout loss in November to YouTuber Jake Paul in his boxing debut.
Robinson was the subject of memes and ridiculed relentlessly on social media for a good 72 hours.
He is now on the road to redeeming himself. The baller recently teamed up with StockX to show that you shouldn’t dwell on defeat.
StockX revealed its “Find Your Win” campaign today starring Robinson, where the three-time NBA Slam Dunk Contest champ discusses the importance of losses and how they make eventual victories feel better.
“This campaign is a way to show people that not everything is going to come easy; you’re not going to win every time, and that’s OK. If we’ve learned anything this year, it’s the importance of standing up and continuing to fight,” Robinson said in a statement.
“Through this spot, ‘Find Your Win,’ and with the help of StockX, I want people to understand that you can take an ‘L’ and still stand up prideful, with your chin high and a smile on your face, ready for the next venture.”