Luka Doncic has decided to withdraw his bid to cancel a “Luka Doncic 7″ trademark owned by his mother at the Trademark Trial and Appeal Board.
The Dallas Mavericks superstar ended his long-standing legal battle that started in September. He wanted to pursue a new trademark with “77,” replacing the “7.” Problems arose when after an examiner considered Doncic’s application to file his trademark could cause consumer confusion due to the mark his mom has owned since 2018.
In the beginning, it was Luka’s mom who retaliated against him trying to cancel the “Luka Doncic 7” trademark by filing a motion to dismiss the case. Her argument was the Mavericks superstar lacked valid ground to cancel the mark.
The Mavericks superstar cannot file any other trademarks under his name until he gains control of the one owned by his mother. This is problematic as he attempts to expand his brand and negotiate future endorsement deals.
Now, it seems he has given up this fight and conceded to his mother. We can only hope they can repair their relationship.
The Dallas Mavericks faced off against the Chicago Bulls on Saturday in what marked the second night of a back-to-back. It was an ugly overall performance for the Dallas Mavericks’ second straight loss. They slipped to 13-13 on the season as Luka was rested.
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Doncic leads the NBA with 32.9 points per game.
