Apart from being one of the best basketball players on planet Earth, LeBron James has various ventures to flex his greatness. But now, with his 7’0″ wingspan, LBJ is looking to soar to greater heights outside the 94×50 sq. ft. hardboard.
After dipping his fingers in the ever-flowing passion of soccer, baseball, and ice hockey, the 39-year-old is eyeing to compress himself into the world of golf. But he is not alone. A very familiar face is also tagging along with the 4-time NBA Champion.
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LeBron James joins Drake to invest in PGA Tour
To combat the Saudi Arabia-backed LIV Golf, the PGA needed some hired muscles of their own. The aid came in the form of Fenway Sports Group (FSG). LeBron James is an investor in the group, making him the minority owner of soccer club Liverpool, baseball team Boston Red Sox and NHL team Pittsburgh Penguins.
LeBron James will be joined by Canadian rapper Drake, as both of them will serve as “strategic investors” in the PGA Tour as a part of the $3 billion investment by FSG. The duo’s social media influence will help broaden the sport’s audience and the fans can also catch a glimpse of the stars if the stars align properly. Like LeBron, Drake is also accustomed to various sporting cultures, having a stake in AC Milan and is also seen vocally supporting the Toronto Raptors.
This is not the first time Drake has collaborated with LeBron. They were seen linking up in the NBA All-Star’s Emmy Award-winning show “The Shop.” The duo also ran into legal troubles over the Black Ice documentary.
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Taking a closer look at LeBron’s business ventures
LeBron James’ billion-dollar empire has not only stemmed from his massive NBA contracts amounting to $479 million but also from his business acumen. LeBron’s most noteworthy investment thus far is his dealings with Fenway Sports Group. Since then, his 2011 investment has grown significantly.
LeBron James also acquired stakes in Blaze Pizza for a reported fee of $1 million in 2012 and since then, his equity stake has gone up to $40 million. The King also serves as a spokesperson for the pizza brand. But when talking about some quality snacks, beverages come into the conversation as an indispensable member. LeBron did just that and in 2020, he launched Lobos 1707. LBJ reportedly invested $1.7 million in his new endeavor and since then, he has been seen promoting it on numerous occasions to his fans on social media.
To complete the whole fan experience, LeBron invested in the entertainment biz by founding SpringHill Company alongside Maverick Carter. Uninterrupted is another media platform that the NBA veteran uses as a platform for athletes to shine. Speaking of athletes, the 20-time NBA All-Star made sure to care for their health with Ladder, a supplement manufacturer. Co-founded with Arnold Schwarzenegger, the products of the company are carefully produced to provide the necessary nutrition to the athletes.
LeBron James’ latest investment scheme is yet to hit the market, a men’s grooming brand called “The Shop”. The name is inspired by LeBron’s successful show also named “The Shop”. The brand is set to launch on April 1.
Keeping aside his massive real estate portfolio, it can be easily said that LeBron James is indeed living a King’s life.
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