Bronny James, the son of Los Angeles Lakers superstar LeBron James, has signed a NIL deal with Beats by Dre.
The Beats by Dre company made the announcement by sharing a video on its official Instagram page. The video, which you can see below, shows Bronny and his father pulling off some awesome basketball shots.
Beats by Dre is based in Culver City, California. Legendary rapper and producer Dr. Dre co-founded the company with Jimmy Iovine, who also co-founded Interscope Records with Ted Fields.
It’s another mega deal for the soon-to-be second-generation NBA player. Last week, Bronny also signed a contract with Nike. The company also has a well-documented business partnership with the elder James.
Bronny is the eldest child of LeBron and Savannah James. They also another son named Bryce and a daughter named Zhuri. Bronny was born during LeBron’s sophomore season with the Cleveland Cavaliers.
The 18-year-old Bronny plays high school basketball at Sierra Canyon School, which is located in Los Angeles. “The King” has already stated that he plans to play his final NBA season with his son, regardless of where Bronny plays.
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No plans for Bronny’s post-high school basketball playing days have been announced yet, though LeBron and Savannah both recently stated that the Bronny would like to go down the college path.
look to move on after the Lakers missed the playoffs last year, but that obviously didn’t end up being the case.
James and Anthony Davis led the Lakers to a 2020 NBA Championship in the Orlando bubble, but they were ousted by the Phoenix Suns in the opening round of the 2021 NBA Playoffs. That was followed by a dismal 33-win season in 2021-22.
Earlier this offseason, the four-time NBA Champion and future Hall of Famer signed a massive two-year contract extension with the Lakers worth $97.1 million. Some wondered if James would look to move on after the Lakers missed the playoffs last year, but that obviously didn’t end up being the case.
James and Anthony Davis led the Lakers to a 2020 NBA Championship in the Orlando bubble, but they were ousted by the Phoenix Suns in the opening round of the 2021 NBA Playoffs. That was followed by a dismal 33-win season in 2021-22.
