Lavar Ball is a polarizing figure in sports and shoes, and that’s an understatement, but his new shoe to rebuild the Big Baller Brand is not off to a great start.
On social media, Ball released a video showcasing new merchandise as well as a new black shoe all of which are available soon, according to him. This effort to rebuild the brand came after years of negative reviews and even his sons, Lonzo, LaMelo, and LiAngelo Ball, all leaving the endorsement.
These shoes, to put it lightly, are an atrocity. They looks like something a cartoon character would wear, and judging by the brand itself, will likely be overpriced. Though Ball is proudly showing off his latest shoe, the internet is having a field day.
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The Big Baller Brand, following years of complaints, shoddy marketing, and an “F” from the Better Business Bureau, will likely go forward with the new shoes and merchandise, but the publicity so far wont gain any new followers. With brands like Nike, Adidas, and Puma among others dominating the shoe market, the Big Baller Brand may just be too small.
