LeBron James’ wish to share the court with his eldest son, Bronny James, is no secret. Previously, LBJ has also made it clear that his time on the hardwood is coming to an end sooner rather than later.
Now with the Lakers‘ first-round exit from the playoffs after Monday night’s 108-106 loss to the Nuggets, LBJ’s future with the LA Franchise is faced with a massive question mark. According to The Athletic, the Lakers want the 39-year-old back for 2024-25 and are ready to draft Bronny James to fulfil LeBron’s wish. With his son in the team, LBJ will definitely take the player option in his contract and this is the Lakers game plan going into June.
Insiders believe LeBron will have prior knowledge of which team will be drafting Bronny and that could make the decision easier for the forward. While the NBA circuit is heating up with thousands of speculations, James Jr.’s declining NIL value is doing him no favors on the back of an uninspiring college season.
Bronny James’ NIL Value Takes Significant Hit
Bronny James didn’t have it easy being LeBron James’s son. Following his recovery from last year’s cardiac arrest, a lot has changed for the youngster, especially in numbers. The Trojans guard has an average of 4.8 points, 2.8 rebounds and 2.1 assists by playing for 19.4 minutes per game while shooting at 26.7% from the 3-point range and 36.6% from the field.
During the initial days of his college career, Bronny’s name, image, and likeliness value (NIL) were at $5.9 million when he received contract offers from big brands like sneaker giants, Nike and others. The value sunk to $3.7 million following his unimpressive performance at USC.
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From being at the top of the most valued list among college players, Bronny dropped to second spot. Ahead of his NBA Draft, it might not hit his stock in terms of on-field credentials, but going down on any list is not something the James family relates to.