Kim Kardashian has a deal with the NBA and this time it does not have to do with her dating or marrying a player.
Kim Kardashian’s underwear company, SKIMS, is taking over the sports world.
Skims, Kim Kardashian’s shapewear, underwear, and clothing line, is now an official partner with the NBA, WNBA, and USA Basketball.
The reality star made the announcement on Instagram on Monday as she posted a photo alongside NBA Commissioner Adam Silver and Skims cofounder Jens Grede.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kardashian, the company’s Co-Founder & Creative Director.
“Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
This partnership may not come as much of a surprise, as basketball fans noticed the Skims logo on the court of recent games.
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It was just last week when Kardashian announced the first-ever Skims line for men. The campaign featured 49ers defensive end Nick Bosa, Brazilian soccer star Neymar, and the Oklahoma City Thunder’s Shai Gilgeous-Alexander.
According to The Wall Street Journal, the brand has a $4 billion valuation.
Here is how fans are reacting to the news:
People might not like her but Kim Kardashian is a globally recognized name and works very hard on her brand and it continues to pay off.
With its strong list of athlete endorsers, the possibilities in sports are endless for SKIMS. The Kardashian family knows firsthand how influential sports can be for business, specifically their relationship with basketball.
