NBA commissioner Adam Silver praised the league’s new partnership with Kim Kardashian’s SKIMS by admitting something shocking during a recent interview.
He stated Friday that he was wearing the underwear right there and then. The 61-year-old was interviewed by TMZ Sports and bragged about Kardashian’s new SKIMS underwear line for men. The company’s logo will be featured during the NBA In-Season Tournament and All-Star game.
“Although I’m not going to show you, I’m wearing them right now,” Silver told TMZ. “I strongly recommend them to everyone.”
Silver claimed the new partnership will affect the game as players will feel more comfortable and play at their best with the quality of SKIMS underwear.
“When guys are more comfortable, makes them play better,” Silver added. “So yes, gonna have a direct impact on the game.”
Earlier this week, the NBA announced SKIMS would be the official underwear partner for the NBA, WNBA, and USA Basketball. SKIMS co-founder and creative director Kim Kardashian said in a statement that the collaboration is the latest sign of the brand’s “growing influence on culture.”
Click on ‘Follow Us’ and get notified of the most viral NBA stories via Google! Follow Us
“Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive,” Kardashian said.
The NBA partnership news came after SKIMS Men launched a campaign featuring Oklahoma City Thunder star guard Shai Gilgeous-Alexander, soccer superstar Neymar, and San Francisco 49ers star defensive lineman Nick Bosa.
