Shortly after Damian Lillard’s Bucks debut, ESPN and SportsCenter posted a digitally altered Damian Lillard clip after the Bucks won Thursday, implying it wasn’t from three years ago. They were blasted for it.
Lillard made a strong first impression Thursday in Milwaukee, scoring 39 points with eight rebounds, four assists, and zero turnovers one month after the three-team blockbuster trade that sent him over from the Portland Trail Blazers.
The network’s SportsCenter accounts posted a video showing Lillard saying, “Ain’t nothing I want more. I told you when I first came here. I said ‘I didn’t come here to waste my time,” with the all-caps caption of “DAME DIDN’T COME TO MILWAUKEE TO WASTE HIS TIME.”
That video was actually from the bubble in Orlando when he was still in the
A former ESPN personality saw huge issues with what they did and called them out.
“This is an actual sports journalism scandal. what a massive ethics violation by ESPN,” former MLB ESPN writer Keith Law said.
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As of Saturday, a disclaimer appears below the video.
“The video in the tweet has been digitally edited to change Lillard’s uniform, a logo on the floor, and add ESPN’s logo to the microphone flag. The original video is from the NBA’s 2020 bubble,” the note stated.
ESPN released a statement saying the video had not been made in an attempt to “misrepresent” or to combine sports moments.
Shortly after Damian Lillard’s Bucks debut, ESPN and SportsCenter posted a digitally altered Damian Lillard clip after the Bucks won Thursday, implying it wasn’t from three years ago. They were blasted for it.
Lillard made a strong first impression Thursday in Milwaukee, scoring 39 points with eight rebounds, four assists, and zero turnovers one month after the three-team blockbuster trade that sent him over from the Portland Trail Blazers.
The network’s SportsCenter accounts posted a video showing Lillard saying, “Ain’t nothing I want more. I told you when I first came here. I said ‘I didn’t come here to waste my time,” with the all-caps caption of “DAME DIDN’T COME TO MILWAUKEE TO WASTE HIS TIME.”
That video was actually from the bubble in Orlando when he was still in the
A former ESPN personality saw huge issues with what they did and called them out.
“This is an actual sports journalism scandal. what a massive ethics violation by ESPN,” former MLB ESPN writer Keith Law said.
As of Saturday, a disclaimer appears below the video.
“The video in the tweet has been digitally edited to change Lillard’s uniform, a logo on the floor, and add ESPN’s logo to the microphone flag. The original video is from the NBA’s 2020 bubble,” the note stated.
ESPN released a statement saying the video had not been made in an attempt to “misrepresent” or to combine sports moments.
“We occasionally look to connect sports moments of the past with contemporary imagery and storylines as part of our social content. While it was never our intention to misrepresent anything for fans, we completely recognize how this instance caused confusion.”
For NBA fans, they were likely aware that the video was not actually real, but in the age of artificial intelligence, people are getting really sensitive about fake things being put out and looking way too real.
