Kawhi Leonard is simultaneously one of the best basketball players on earth, yet extremely private and quiet individual. Somehow, this makes him very marketable.
New Balance’s rise from irrelevance to must-have had everything to do with Kawhi’s championship run with the Toronto Raptors during the 2018-2019 season.
His shoes are likely to be an instant hit in Los Angeles, and the shoe company is banking on that after they had the superstar team up with Arnold Schwarzenegger in a hilarious ad.
The commerical is so awkward that it is actually funny and good.
The ad will air during ESPN’s NBA coverage.
