J.R. Smith has inked a name, image, and likeness deal with Lululemon, making him the apparel brand’s first male golf ambassador, according to ESPN’s Nick DePaula.
Smith, who went straight to the NBA from high school in 2004, walked-on to the North Carolina A&T golf team in 2021.
Smith has become one of the most popular figures in all of college sports due to his success and popularity in the NBA. Smith is unable to promote Lululemon at NCAA-sanctioned events, but he can appear in the brand’s advertisements.
Smith, who last played in an NBA game in 2020 for the Lakers, earned approximately $90 million during his professional basketball career. He won two NBA championships and was named the league’s Sixth Man of the Year in 2013.
He is currently in the second semester of his freshman season at the HBCU.
