The Los Angeles Clippers are set for a whole new look, having unveiled photos of the new logo, uniforms, and court they intend to have represent them as of next season.
The team announced as much on Monday, with their new marks appearing to be a combination of their past and present, but also with an eye on the future. They will all bear the familiar colors of naval blue, ember red, and pacific blue.
“The refreshed look includes a modernized version of the classic Clippers script that will adorn the front of the Icon and Association Edition jerseys next season,” per NBA.com. “The new primary logo features a Clippers “C” that surrounds the points of a compass and an oncoming ship with basketball seams on the hull, a nod to the organization’s maritime roots and a symbol of its direction.”
The Clippers will mark their move to their new home, Intuit Dome, with a full rebrand. The current season will be the last in which they share the Crypto.com Arena with the Los Angeles Lakers.
“We have been on a long journey, gathering feedback and insights from across Clipper Nation,” president of business operations for the LA Clippers and Intuit Dome, Gillian Zucker, said in a statement.
“We listened to as many voices as we could and then engaged specialists to arrive at a timeless design that blends bedrocks of our past and our future. Our new marks are meaningful and strong, capturing our roots and our aspirations.”
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Fans can purchase the team’s new threads right now, but the limited edition merch will stop selling as of this Wednesday. A full drop will become available in the summer.
