Bubba Wallace is on tap to make quite possibly the biggest statement any athlete has made during a sporting event.
NASCAR drivers’ cars are usually covered bumper-to-bumper in ads for everything from motor oil to home insurance.
Bubba Wallace is taking things so much further when his No. 43 Chevy will promote a special Black Lives Matter paint scheme for Wednesday night’s race at Martinsville.
The car features “#BlackLivesMatter” over the rear wheel, while the hood and back bumper have the phrase, “Compassion, Love, Understanding.”
“We knew that the Martinsville race was open—we did not sell a sponsorship for that—and it sparked an idea of, why not run a blackout car?” Wallace said in a video posted on RPM’s Twitter page. “Our team brought that idea to me and I jumped all over it. … Why not dive in straight to the root and put #BlackLivesMatter on the car?”
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“Black Lives Matter” was popularized after the 2013 acquittal of George Zimmerman, who shot and killed Trayvon Martin. The slogan promotes racial equality and accountability for racist actions.
