The UFC has completed three decades since its inception in 1993. Dana White has been at the ship’s helm, leading it to become a multi-billion dollar organization worldwide. The company has broken major records in the combat sports world in the past many years. But it seems like the UFC President wants to expand the sport even more and make it bigger.
White recently appeared on a famous podcast on YouTube and made quite a few revelations about his future plans with the UFC.
“It Will Work”
Andrew Schulz hosted Dana White on his show Flagrant on YouTube. White was seen discussing many topics on the show, including how the UFC operates on the back end. The company achieved a significant milestone when the UFC acquired the rights to be on television. White opened up about why it was of utmost importance for the UFC to be on prime time. White said,
We start working really hard to get on television cause we thinh that’s the key to success. We believe if we get on free television more people will see this and love it like we do. And it will work.
White made it clear that despite the many sources and mediums of entertainment that have emerged in the past many years, television remains the main medium of entertainment in the world.
The UFC has undoubtedly amassed a massive fanbase worldwide recently. It has conducted events on different continents. The UFC 229 was the second highest-selling event in combat sports history and the highest in the MMA world, with over 2.4 million PPVs sold. The UFC is undoubtedly becoming a leader in the MMA world.
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It will be interesting to see what happens with the UFC in the near future and whether it becomes the most-viewed sport in the world.
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