Proper 12 brought in $600 million for Conor McGregor. Excitement shook the spirits business when Conor McGregor debuted his whiskey in September 2018. With his captivating demeanour and unwavering will, “The Notorious” started an endeavour that would ultimately turn out to be a huge success.
At the beginning of the story, Conor McGregor invested $150 million to launch the company. But his astute business sense quickly became apparent. Seeing Proper Twelve’s potential and the world’s love for whiskey, he made a calculated decision to sell the bulk of the business for an incredible $600 million.
McGregor’s financial portfolio reached unprecedented heights as a result of this lucrative contract, boosting his already substantial wealth by millions. Furthermore, McGregor’s announcement that Proper Twelve had sold an astounding $1 billion in its first year of business garnered media attention.
Growth Of Conor McGregor’s Proper 12
The brand quickly became well-known throughout the world, influencing nations all over the world. Only the well-known Howler Head brand remained a favourite among UFC fans after Proper 12 Irish Whiskey gained popularity. McGregor added Proper Twelve Irish Apple to the brand’s portfolio, capitalizing on the popularity of Proper 12.
The UFC superstar unveiled the new addition with an eye-catching advertisement, using a strategy akin to Steve Jobs. The reason for the brand’s success is McGregor’s capacity to establish a more meaningful connection with his fans. It also makes use of his exuberant nature and unwavering quest for greatness.
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In a post from 2021, Conor McGregor posted on Instagram:
“ Wow!! In just under 3 years, we went from a dream to the biggest Irish Whiskey in the world!
A HUGE step for Proper No. Twelve today as we now forge ahead to the next phase of our company’s history!
Thanks to my Irish Whiskey fans all across the globe! Proper Twelve is my baby for life, and I am just warming up the barrels here! What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish Whiskey! But of all spirits!
Next stop – Worldwide domination!!!
I wake up each day with focus, drive, and a commitment to be the best in sport and in business – and the money follows. Never count me out!”
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