This Saturday in Miami, Anheuser-Busch’s Bud Light brand served as the presenting partner of UFC 299 as it continues to highlight its innovative relationship with the fighting franchise. Budlight said it signed an endorsement deal with Dustin Poirier after his victory against Benoit Saint-Denis UFC 299.
As it attempted to recover from significant market share losses last year, Bud Light has taken over as the official worldwide beer sponsor of the UFC this year, replacing Modelo. Since January, Bud Light has been branded inside the UFC Octagon.
Bud Light assumed the role for the event at Kaseya Center, where the main event was a rematch between “Suga” Sean O’Malley and Marlon “Chito” Vera for the bantamweight title on ESPN+ PPV. The UFC began to look to event-presenting partnerships as a significant asset to boost revenue in 2024.
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UFC 299: Bud Light Signs Endorsement Deal With Dustin Poirier
The Bud Light logo will return to the Octagon for Ultimate Fighting Championship bouts after a brief absence.
According to broadcast partner ESPN, the UFC has reportedly inked a new deal with Anheuser-Busch to make Bud Light the official beverage of the organisation. The terms of the agreement were not made public, even though it is supposedly the largest sponsorship partnership in UFC history.
As per a recent tweet, UFC fans have come to know, that after securing his UFC win against Benoit Saint-Denis in UFC 299 Dustin Poirier has signed an endorsement deal with BudLight.
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The multi-year agreement started on January 1. Up until 2017, Anheuser-Busch and the UFC were partners. At that point, the firm changed to Modelo as its official beer. Bud Light will be “integrated into custom broadcast features in all U.S. pay-per-views,” the statement said.
Furthermore, Bud Light and the UFC will work together to produce content for the promotion’s digital and social media platforms. Additionally, “The Ultimate Fighter,” Dana White’s Contender Series, Fight Night events, and Road to the UFC will all include the Bud Light branding.
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