Dana White Reveals THIS NFL Star Helped Him Select The Whopping $2.3 Billion Worth Venue For The UFC 306

There is a saying, “With the right people, culture, and values, you can accomplish great things.” That was the case when UFC head honcho Dana White went to a U2 concert and found the most illustrious venue for his upcoming UFC 306 event. However, he didn’t get there by himself. Instead, it was a famous NFL star who insisted the dynamic UFC CEO travel to the concert alongside himself. 

Speaking on the TMZ Sports TV Show recently, White revealed that it was the former New England Patriots quarterback Tom Brady who got him to Sphere venue in Paradise, Nevada. The UFC CEO said, 

“I went to the Sphere with Tom Brady. He invited me to come to U2 with him. Had Brady not invited me, I wouldn’t even have been to the Sphere yet. It’s almost like this was meant to be”

Notably, the Sphere venue hosts the upcoming UFC 306, often known as Noche UFC, on September 14, 2024. Sean O’Malley vs. Merab Dvalishvili is the headline event for the biggest UFC event, and White believes it will shatter all the previous gate records. Moreover, the Sphere venue opened its doors last September and was built on a massive $2.3 billion budget. 

Dana White Reveals UFC 306 Having “Biggest Pre-Buys” In The History 

With the upcoming Riyadh Season Noche UFC just a day away, the UFC head honcho claimed to have the biggest pre-buys in the history of the MMA promotion. Speaking on the same TMZ Sports TV Show, White revealed, 

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“I’m 20 million into this thing but pre-buys, we’ve had the biggest pre-buys ever in UFC history for any event we’ve ever done. And the gate’s looking like it’s going to be $23 million, which is the biggest gate we’ve ever done.”

UFC 306 is certainly the most hyped event in the Ultimate Fighting Championship’s history in the last few years. However, it will be interesting to see whether the event lives up to its expectations or is just another UFC PPV event. 

Also Read: Dana White Could Reportedly Face Major Loss Of Over $20 Million At Noche UFC Live At The MSG Sphere