Conor McGregor’s journey from global sports icon to controversial figure has been tumultuous. With his explosive fighting style and trash-talking prowess, he built an empire that stretched far beyond the octagon. Proper No. Twelve Irish Whiskey was more than just a drink—it was a symbol of his brand’s reach and swagger.
But everything changed after a High Court verdict in Dublin last Friday. McGregor was found liable for sexually assaulting Nikita Hand in 2018. Proximo Spirits, the owners of Proper No. Twelve wasted no time in cutting ties. Their statement was clear and decisive.
“Since 2021, Proximo Spirits has been the 100 percent owner of Proper No. Twelve Irish Whiskey. Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand.”
Conor McGregor has lost Proper 12
— Ben Davis (@BenTheBaneDavis) November 26, 2024
Wow pic.twitter.com/8DzuGaSY4w
Conor McGregor’s name and likeness would no longer be used to market the whiskey brand. It’s a stunning fall from grace for someone who was once the face of the product since its inception in 2018.
The fallout didn’t stop there. Major Irish retailers like Tesco, SuperValu, and Centra pulled McGregor’s alcohol brands from their shelves. The Rape Crisis Network Ireland’s call to action seemed to resonate with businesses wanting to distance themselves from controversial figures.
IO Interactive Removes Conor McGregor DLC From Their Highly Popular Hitman Game
Video game fans were in for a surprise when IO Interactive, the developers behind the popular Hitman franchise, made a shocking decision. They completely pulled McGregor’s downloadable content from their game, effectively erasing the Irish fighter from their virtual assassin’s world.
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The Elusive Target Mission “The Disruptor” was supposed to run from November 15 to December 8, and it was to include a $5 DLC pack. The removal came directly from a significant court ruling in Ireland. McGregor was found liable in a sexual assault case and ordered to pay €248,000 in compensation to the victim, Nikita Hand.
In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately. We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all…
— HITMAN (@Hitman) November 25, 2024
The timing adds an extra layer of drama to the story. The alleged incident occurred in December 2018, right after McGregor’s crushing defeat to Khabib Nurmagomedov. It was a period of professional frustration for the fighter, and now, years later, the consequences are unexpectedly catching up with him.
Also Read: Conor McGregor Issues Public Apology To Fiance Dee Devlin After Cheating On Her With Nikita Hand
