In Game 5 of the World Series, a Nationals fans holding bud light in both hands had to make a quick decision when Yordan Alvarez hit a line drive headed straight over the centerfield fence.
Instead of dropping his beer, the fan, later identified as Jeff Adams, wore that baseball as he took it straight to the gut.
Bud Light wanted to find him.
They did, and now Bud Light is sending him to Game 6 in Houston with a T-shirt that encapsulates the moment.
According to the Action Network, Bud Light garnered $7.2 million in media value as a result of that one simple play.
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Now he gets the chance to see his favorite baseball team try and extend the World Series to a 7th game.