At first glance, the latest Instagram post from Greg Norman appeared to be quite innocent and nothing more than a wholesome picture of the pro golfing legend enjoying a walk on the beach with his dog.
That is, until fans looked past the scenery and noticed something else front and center in the shot.
Fans quickly pointed out his manhood ripping through his shorts, and the post has since taken on a life of its own.
Even, Instagram model and pro golfer Paige Spiranic is commenting on it.
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Norman has since limited the comments on the post, so he clearly does not want all of the attention.