In the simplest of terms, Name, Image, and Likeness (NIL) is a term that describes the means through which college athletes are allowed to receive financial compensation. NIL refers to the use of an athlete’s name, image, and likeness through marketing and promotional endeavors.
We have seen a lot of interesting deals, but this latest one may take the cake.
On Monday, UT-Martin quarterback Dresser Winn announced he would endorsing Colin Johnson for District Attorney General for the 27th Judicial District of Tennessee.
“Thank you to life-long supporter, and candidate for District Attorney General for the 27th Judicial District of Tennessee, Colin Johnson, for coming to my camp this weekend! Elections are in August, so make sure you are registered to vote!” Winn wrote.
Business reporter Mark J. Burns reported that Winn will be part of Johnson’s ad campaigns via social media posts.
With the 2022 midterm elections coming up, this deal may signal many more to make sure candidates get their names out there in anyway possible.
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Last season, the UT-Martin quarterback threw for 438 yards to go along with two touchdowns and two interceptions.
