Mike Tyson and Evander Holyfield are turning a moment that went viral before that was even a thing into something all people can enjoy with their newest business venture.
Former boxing greats Mike Tyson and Evander Holyfield were heated opponents in the ’90s, but things have changed in a great way as they are collaborators on a truly “ear-ie” cannabis product.
Earlier this year, Tyson introduced Mike Bites, a line of pot gummies that are shaped like ears with a bite out of them, which was in reference to the 1997 WBA Heavyweight Championship, when Tyson infamously bit Holyfield’s ear.
Tyson’s cannabis company, Tyson 2.0, is now introducing Holy Ears, a line of THC- and Delta-8 THC-infused edibles.
The duo plans to release Holyfield’s own cannabis line in 2023.
“I said, ‘That’s awesome.’ Then, we played with it, we released it, it was an immediate success,” Tyson, who initially dropped the product as “Mike Bites,” told Fox News Digital. “It was immediate success, and so I was saying, ‘Why don’t Evander get involved too?’”
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Holyfield was skeptical about the partnership, but ultimately came around when he went searching for some answers.
“They said it’s about helping people,” Holyfield told Fox News Digital. “So I said, ‘I ain’t got no problem helping people.’ I didn’t know if it was something that I had to act like I was smoking reefer. I realized it is for helping somebody else. So the fact that [it was] something that helped somebody else, I was fine with that.”
“We’re happy to have Evander in. We wanted him in since the beginning when we launched this. It’s been great,” Chad Bronstein, Carma Holdings chairman and co-founder and president of TYSON 2.0, added.
As he was educating himself, Holyfield saw that cannabis was helping Tyson.
“The point is anything helping somebody, why would someone want to step in the way when something is helping somebody else?” Holyfield questioned.
TYSON 2.0 is in 25 states as well as Canada. He knows that cannabis would have been a huge help for him back in his prime.
“If I was on cannabis, I would’ve never bit his ear!” Tyson said to Holyfield.
